Apptentive asked me about marketing techniques<\/a> for apps. \u00a0The first thing that came to mind is that if you already have the app, and are just now starting to think about marketing, you’re probably hosed. \u00a0Great apps, services, websites, and the like are built with the marketing in mind from day \u00a0one. \u00a0How will the world think about this? What’s the pitch? Why will people share? How are they going to hear about it?<\/p>\nPut all this together and I have a modest proposal: if you are creating a new startup, you should figure out your marketing first. \u00a0Create your Kickstarter video (the nickel version, shot with dummy props on your phone and crudely edited together) first and see how many views you can get for it on Youtube. \u00a0Mock up the app store page and A\/B test it against screenshots of competitors using a survey. Write the press release, post it online, and see how many people would buy. \u00a0Run some ads and see how they convert. \u00a0Write up a blog post with the idea and see if it goes viral.<\/p>\n
Once you find something that resonates, you have a north star. \u00a0It’s not just that you’ve figured out how to market your product, it’s that you now know what’s most important about<\/i>\u00a0your product. \u00a0What you’ve created, the thing that generated excitement – that’s what you need to bring to life. \u00a0Staring at a blank screen it can be hard to know where to start – now you know. \u00a0Features that excited people get written. \u00a0Those that aren’t part of your pitch get cut.<\/p>\n
I haven’t really done this before – when I figure out what I’m doing next I plan to give it a try. \u00a0If you have, or if you do, please let me know how it works out!<\/p>\n","protected":false},"excerpt":{"rendered":"
I’m told Amazon writes the press release for a product before beginning development. I don’t know exactly how the process works, but this has been sloshing around in my head mixed in…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-442","post","type-post","status-publish","format-standard","hentry","category-startups"],"_links":{"self":[{"href":"https:\/\/www.danshapiro.com\/blog\/wp-json\/wp\/v2\/posts\/442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.danshapiro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.danshapiro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.danshapiro.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.danshapiro.com\/blog\/wp-json\/wp\/v2\/comments?post=442"}],"version-history":[{"count":0,"href":"https:\/\/www.danshapiro.com\/blog\/wp-json\/wp\/v2\/posts\/442\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.danshapiro.com\/blog\/wp-json\/wp\/v2\/media?parent=442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.danshapiro.com\/blog\/wp-json\/wp\/v2\/categories?post=442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.danshapiro.com\/blog\/wp-json\/wp\/v2\/tags?post=442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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